| It
is critical for a web site to contain the right
elements (to be optimized) to be listed
successfully with search engines. A well
designed site is the first step. There
are a few things a web site owner must do for us
to start the web site submission process and
achieving a top 20 ranking in the major Search
Engines. Aaron Group uses a knowledge base of
hundreds of rules based on extensive search
engine research conducted each month. Why waste
weeks researching all the changes that occur
with all the different search engines? Let us do
the work, while you reap the rewards!
| Below
are the services we provide our
clients to get listed and
ranked highly. |
|
These
are some of the important elements a website
have to get a top 20 listing. We can manage some
or all of this for you.
Site
Consultation
Are you having difficulty understanding why your
site isn't showing up on any of the search
engines? Have our consultants advise you on how
to improve your website exposure.
META
Tag Creation (Step
#2)
This portion of the HTML code of a web site is
used by many of the top search engines in their
efforts to determine relevancy listing and
ranking a site. Having these tags gives greater
control over what information these search
engines list about a site. Success in ranking
with the search engines increases with well
developed META Tags. Below is a description of
some tags.
1. Title
> A word count
from 5 to 7 is suggested for the Title
area.
> Make your title interesting and
"compelling" to the reader to convince
them why they should click there. Many search
engines use the title tag as the title of
your page in the search results that appear to
the user.
2. Key Words
> It is recommended mot to use around 12
keywords for a single page. Most limit the
keywords to 100 word or 750 characters. We
suggest 12 or less.
> When designing pages, its important to
integrate the most likely phrases people would
use to find a site like yours into your page's
text.
3.
Description of your site
> A brief description of your website that
should include your important keywords.
4. Body Text
Area
> A total word count from 364 to 650 is
suggested for the page as a whole. Sometimes it
may be difficult for website owners to find a
place for all this text in the web page. We have
many ways to do this so your site isn't
cluttered with too much text. A total keyword
frequency from 5 to 22 is suggested for the
page as a whole, too many or not enough keywords
could result in your web site not listed high.
Doorway
Page Creation
Doorway pages are any pages that are optimized
to rank well on a search engine. These doorway
pages act as alternate entrances to your site
tailored to rank well on a particular engine(s),
and for particular keywords. Doorway pages are
particularly useful for sites who's design does
not lend itself to ranking well within search
engines (sites that use frames, for example) and
for sites that are having difficulty or want to
ensure high ranking with a particular key word.
Site
Formatting and Modifications
This service is used when a client does not have
us design their web site from the beginning or
their designer is not available to update a
site. We perform a two services under this
category:
- Perform text
and body formatting of a web page or site to
assist with high search engine ranking.
- Insert the
META Tags and Doorway Pages created for that
client's site.
Steps
of our services:
1. We Generate
HTML pages designed to rank near the top of the
search results.
2. We Analyze your existing Web pages and give
advice on how to improve them.
3. We create or edit pages that need changes and
upload your new and changed pages.
4. Then you or we are ready to submit your pages
to the search engines. A Confirmation list of
successful submissions will be emailed to you
after the process is completed.
5. We do reports for your positions on each
search engine for each keyword you are
targeting.
6. We track the number of visitors to your site,
where they came from, and what keywords they
used to find you.
7. And much more!
A
Longer Explanation and the steps in order.
(read
bold words for quick a explanation)
Follow
the Step Below or skip what you don't want us to
do.
1. The first
step is for you to choose Target keywords
you think people would type in the search
engines to find the type of products or services
you offer. (See the topic Choosing
Keywords for more information on choosing
effective keywords) After we receive your
keywords we will run a Report to check how high
your pages rank for each keyword you choose.
By running the Report you'll have a baseline to
work from while you improve your rankings. We
monitor and email you your progress over time
with the Reports so you know what keywords to
focus on. We use a Scheduler to run the Reports
regularly to monitor your current positions.
Depending on the frequency that your positions
changes, you may want to run a report one or
more times each month. Some keyword positions
can remain constant for months at a time. Others
tend to change more frequently. The Reports make
it easy to keep tabs on this, quickly becoming a
valuable management tool.
2. After
running the Reports and they are emailed to
you, you'll know what keywords you need to
optimize pages for so that they'll rank in the
top 10 matches. We will then assist you or
generate you through the key elements that make
up a top ranking page such as the title tag,
meta tags, choosing other keywords, and so
forth. Once you understand this process, we can
apply the concepts to your existing Web pages to
create "search engine friendly" pages.
The key to achieving top rankings is simply to
give the search engine the ideal page it wants
to see. It's important to note that a single
page will not normally rank well for all engines
and all keywords. Therefore, additional pages
must be created to maximize your visibility
potential on the search engines. We know what
each search engines like to see and we generate
a generic page with all the appropriate HTML
tags, including meta tags and so forth.
3. After
generating your page(s) we analyze everything
and how you used your keywords on the page as
well as a technical analysis of the page. We
then offer specific advice for improving the
design and content of the page. These changes
will help it rank higher for the keyword and
search engine you are targeting.
4. After optimizing
your existing pages, and generating new ones
as desired, you'll need to upload, or
re-upload them to your Web site. We can
assist you in tracking any pages that have
changed since the last time you uploaded or we
can upload the files to your web site for you.
5. Once
uploading is completed, we submit your pages
to the search engines. The search engines
will not be instantly aware of changes you made
to your web site. You can go to each search
engine and individually submit each of your
pages (this could take weeks), or we can submit
your pages for you. Each engine has their own
set of rules and submission limits we will try
to warn you about known limits. After
submitting, it will take anywhere from one to
eight weeks for your submission to be integrated
with their database, and for your ranking to
change. The amount of time varies for each
search engine. The submission report generated
(we email you) after your submission will give
you estimated times for each engine so you know
what to expect.
6. Achieving
good positions is one thing, but how many new
visitors did you actually bring to your site?
What keywords did they search on to actually
find you? How many came from each search engine?
The Traffic Analyzer technology we use
will answer all these questions and many more.
The Traffic Analyzer adds an invisible
"traffic counting script" to each of
your chosen pages to begin tracking your
visitors and where they came from. Watch for
keywords you're frequently found under in one
engine, and optimize your pages for those same
keywords for other engines. This one tip alone
can significantly increase your traffic. In
addition, if you achieve good positions on
keywords that don't bring any traffic, then move
on to other keywords and phrases that might
prove to be more effective. Don't waste time on
keywords for which no one will search.
More
Details and why this matters to you:
| We
create optimized Web pages based
on keywords and details you enter
about your business. This
gives you a head start in heading
to the top of the search list.
They also act as alternate
entrances to your Web site, giving
potential visitors more ways to
find you. Creating pages that
score high against millions of
other search engine pages has
traditionally been both difficult
and time consuming. However, Aaron
Group combined with it's exclusive
Expert Knowledge Base makes
generating top ranking pages easy! |
| We
supply expert, custom-tailored
advice on how to optimize each of
your new or existing Web pages.
Page Critic knows each search
engine's unique personality and
how to build TOP ranking pages for
each without spamming or abusing
the index. The Page Critic will
analyze your existing pages, or
pages you've generated. It will
then provide detailed statistics
and specific advice on how you can
optimize your page's content to
rank higher on each major search
engine. |
| We
remember all the optimized Web
pages you created, changed, or
added in the quest for a TOP 10
position. We then upload them with
our program or using your favorite
program. It's a way to make sure
new chart-climbing pages get
uploaded to your Web site. |
| We
will submit any pages you choose
to the most important search
engines. Advanced "slow
submit" technology precisely
emulates manual submissions. We
can even follow up to verify a
site was indexed by the expected
date. |
| We
check your site's positions in the
major search engines. Find
out in minutes, rather than hours,
how you rank on every keyword or
phrase that is important to you,
on all the major engines.
Nine different management reports
provide more valuable information
than any other product. |
| Our
Scheduling System activates the
Reporter daily, weekly, or monthly
to automatically check your Web
site's positions. You'll
know immediately if a site stays
on TOP, falls in rank, or falls
out of the index altogether.
This allows you to release a new
optimized page or re-optimize an
existing one before sales start
dropping. Submitting
and Uploading can also be
automated by the scheduler. |
| Traffic
Analyzer tracks your
visitors and where they came from
automatically without the need to
download server log files or buy
extra software. Traffic Analyzer
answers questions like: "What
keywords are people searching for
to find my site?" or
"Which search engines send me
the most traffic?" and more!
Information gathered by the
Traffic Analyzer can later be used
with the Page Critic to create
even more focused pages.
This will help insure continued
success while giving you
measurable results for tracking
the amount of free
advertising you
generated. |
|
We
submit to the top 85+ major search engines:
Global:
- 7Search
- About.com
Sprinks
- Ah-Ha
- AllTheWeb
(Fast) / Lycos
- AltaVista
- AOL
Web Sites
- Ask
Jeeves (Teoma)
- Bay9
(Xuppa)
- EPilot
- FindWhat
- Google
- HotBot
- ICQSearch
- IWon
- Jayde
- Kanoodle
- LookSmart
- MSN
- Netscape
- Open
Directory
- Overture
- WiseNut
- Yahoo
Web Pages
- Yahoo
Web Sites
Australia:
- AltaVista
- Anzwers
- MSN
- WebWombat
- Yahoo
Web Sites
Canada:
- AltaVista
- MSN
- Sympatico
- Yahoo
Web Sites
China:
- AsiaCo
- Yahoo
Web Sites
France:
- AOL
France
- Club
Internet
- Google
- Lycos
- MSN
- NoMade
- Voila
- Yahoo
Web Sites
Germany:
- AltaVista
- AOL
Germany
- Freenet
- Google
- Lycos
- Fireball
- MSN
- T-Online
- WebDE
- Yahoo
Web Sites
|
Italy:
IOL
Lycos
MSN
Super
Eva Tiscali
Virgilio
Yahoo
Web Sites
Japan:
- Biglobe
- Goo
- MSN
- Yahoo
Web Sites
Netherlands:
- AltaVista
- Lycos
- MSN
New
Zealand:
- Anzwers
Russia:
- Rambler
- Yandex
Scandinavia:
- AltaVista
- Lycos
- MSN
- Passagen
Spain
/ Latin America:
- Lycos
- MSN
- Yahoo
Web Sites
United
Kingdom:
- AltaVista
- AOL
UK
- Ask
Jeeves
- Google
- LookSmart
- Lycos
- MSN
- Overture
UK
- Yahoo
Web Sites
Search
engines rise and fall in
popularity each month. If
there's any engine in your
country not currently on
this list that you feel
warrants our attention,
tell us about it. If
it's a popular engine worthy
of our customers' marketing
efforts, we'll do our best
to add it quickly.
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