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Word
count is simply a count of the total words in a
given area, not including HTML tags. Some
engines may rank pages more favorably based on
whether they have a certain number of words on
the page. Sometimes the fewer words the better,
and on other engines, more words are sometimes
better. In the case of TOTAL word count for a
page, this refers to the total words on the
entire page counting words in meta tags and
other hidden areas, but not counting the HTML
tags themselves.
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