The
<TITLE> tag of your Web page is arguably
the most important HTML tag or element. All the
search engines consider the keywords in this tag
and generally give those keywords a lot of
importance in their ranking system. Therefore,
if you were to create one page with a keyword in
the title tag, and another page with the same
keyword in the body tag, the one with the
keyword in the title will rank higher in most
engines.
Many search engines use the HTML <TITLE>
tag as the title of your page in the search
results that appear to the user. What this means
to you is that this HTML tag must not only work
to your advantage for keyword scoring, but also
must be compelling to the reader.
There are
two elements to every Web page listing in the
search engines:
1. Page title, which will be
blue and an activated link to the site
2. Page summary description.
Of course both must be
compelling, but the <TITLE> tag has a
special relevance if only because so many search
engines use it exactly as it appears on your
page. The page description you offer in the META
description tag will be used by some search
engines but not by others. For this reason, the
<TITLE> of the page is simply more
important than the META description.
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