This word is often used generically to indicate any type of search engine whether it be a directory based engine, a crawler based engine, or as is more common today, a hybrid engine which combines elements from both. In addition, an engine may refer to a Pay Per Click engine where you bid for top positions.

Search Engines

A search engine is a Web site on the Internet that someone may use to find desired Web pages and sites. A search engine will generally return the results of a user's search ranked by relevancy. The formula for determining what is the most relevant varies.

Word Count

Word count is simply a count of the total words in a given area, not including HTML tags. Some engines may rank pages more favorably based on whether they have a certain number of words on the page. Sometimes the fewer words the better, and on other engines, more words are sometimes better. In the case of TOTAL word count for a page, this refers to the total words on the entire page counting words in meta tags and other hidden areas, but not counting the HTML tags themselves.

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